Trust

Takes a lifetime to build, but can be lost in a moment

Trust... may be a small word, but it can also have huge implications for business.  It is an essential aspect of the relationship between a business and its 'customers'.

We always acknowledge that trust needs to exist between suppliers, buyers and employees... but what about the local community within which the business is located?

Ethical behaviour and corporate social responsibility is crucial for success nowadays... some would argue it always has been.  But ethics is much more than doing just what the law requires... it is about adopting correct behaviour towards others.

Failing to develop trust within a community creates a real cynicism... about the true motives behind a business... about the people involved in that business.   Any business must take great care over how it conducts itself in public.  Communities need to see some form of consistency... and more importantly a business needs to endeavour to be a role model of excellence.

Trust takes a lifetime to build, but can be lost in a moment.  Poor behaviour can suddenly undermine all the good work produced to date... people see the negative effects and remember... for a long time.

So, if there has been a loss of trust, it can usually be traced back to one point... and that is often the company's doorstep.

Nocton Dairies

Despite continuing assurances that plans are imminent, no publicity is emanating from the Nocton Dairy consortium regarding progress of their plans.  Whilst I appreciate the applicants want to be able to present their re-application in the best possible light for permission to be granted, the continuing delay and silence whilst they refine their plans is deafening.

If pre-application liaison is still taking place with, for example, Environment Agency... or perhaps North Kesteven District Council, why are Nocton Dairies keeping 'out of the limelight' and not making any announcements?

There was a sudden flurry of activity some while ago, forming a Liaison Group in the local community, but after producing a draft publicity/information leaflet/brochure not much else has been heard since.

This is potentially a major agri-business development for the Lincoln area, it is not a small domestic planning matter, so therefore it cannot be treated along the same lines.  Communication with interested parties is key.

Perhaps Nocton Dairies and their representative may like to issue an update considering the huge amount of local and national interest in their planned development?