Waitrose's latest TV advert... filmed by a cow called Mo
Whilst not specifically mentioned in this particular article about Waitrose, I truly believe CAFFO's vigorous campaign against 'zero-grazing' and factory farms, was instrumental in raising public awareness about how our milk is produced. The 8,000 cow mega dairy in Nocton was to be the first of its kind in the UK.
With support from many organisations, not least the Environment Agency, WSPA and CiWF, the two year fight by the campaign team was worth all the effort as the plans were finally withdrawn. A great deal of campaign material is still contained within these blog pages - just use the search function and type in 'Nocton Dairies'. We should be rightly proud of what we achieved.
Not surprisingly, I now only consume organic milk from... cows which belong in fields!